Sprint planning
Fifteen minutes, standing up. What ships this week, who owns it, what could get in the way. No status updates for work that is already visible.
The studio
Young studio. Old-fashioned standards.
We are the people behind the magic: designers, engineers and strategists working alongside the AI models we build — and we would rather show you the work than describe it.
Who we are
A small crew with a large sketchbook.
MinyMagic is an AI company with a human face. Our own design and build models give everyday businesses the reach of a studio ten times the size — while the judgement stays with people who know your name.
So we built one. A studio where AI handles the volume and people handle the judgement. Where a first draft takes an afternoon and a final site takes a fortnight. Where the person who answers your email is the person who designed your homepage.
We sit on Cannon Street, a few minutes from Bank, in a room with too many whiteboards and a permanent supply of good coffee. Clients are welcome to use the desk by the window.
The crew
Names, not job titles.
You will meet most of this list in your first week. Every project has a designer, an engineer and a strategist assigned from day one.
01
Maya Okonkwo
Founder & Creative Director
Sets the standard, breaks the tie, makes the espresso.
02
Theo Lindqvist
Design Lead
Type nerd. Believes whitespace is a business strategy.
03
Priya Raman
Strategy Director
Asks the uncomfortable question in the nicest possible way.
04
Jonah Bell
Engineering Lead
Makes fast sites faster. Has opinions about font loading.
05
Amara Silva
Art Director
Photography, colour and the occasional very good playlist.
06
Ruben Hart
Senior Engineer
Turns ambitious layouts into something a phone can run.
07
Lena Fischer
Content Strategist
Finds the sentence the whole business has been trying to say.
08
Kai Mensah
Studio Producer
Keeps four projects, two launches and one dog on schedule.
09
Noor Haddad
Designer
Newest to the crew. Already redesigned the studio sign.
Agile, honestly
Meetings with a point.
We borrow the useful parts of agile working — short cycles, visible progress, honest critique — and leave the ceremony behind.
Rituals
How the week actually works.
Three habits that keep the work honest, the pace high and the egos in check.
Working session
Clients are invited. We open the site, make changes live and decide together. It is the fastest way to kill a misunderstanding before it becomes a revision.
Show-and-tell
The whole studio gathers. Work in progress goes on the big screen and gets honest, kind critique. The best idea wins, whoever brought it.
What we believe
Craft is a commercial decision.
Care shows. A well-set line of type, a photograph chosen for a reason, a page that loads before you have time to doubt it — these are not decorations. They are signals that a business can be trusted with something important.
We are impatient with websites that look expensive and say nothing. We are equally impatient with fast, cheap sites that make good businesses look ordinary. The interesting work lives in the overlap.
And we like our clients. We work with people who care about what they do, who ask good questions and who want a partner rather than a vendor. That is the whole filter.
Come and see
The kettle is on at Cannon Street.
Book a demo and meet the crew in person — or on a screen, if that is easier. Either way, you will leave with ideas.