A sentence worth repeating
The first screen says what you do, who it is for and why it matters — in language a client would actually use.
The work · Built with AI
Sites that look like they mean it.
A selection of MinyMagic front doors: considered, fast, and built around the way each business actually sells. AI does the heavy lifting; a London crew makes the calls.
Featured · Halden & Co.
Private wealth, made approachable.
A 40-year-old wealth manager with an extraordinary record and a website that made it look like a start-up. We rebuilt the story around quiet confidence rather than noise.
Restrained typography, a palette borrowed from the firm's own stationery, and a single clear invitation: book a conversation. The result feels less like a brochure and more like the firm itself — calm, precise and unmistakably established.
+64%
qualified enquiries in three months
9 days
from brief to launch
0.9s
typical page load
Selected work
Front doors we have opened.
From funky coffee bars to flower shops, creative studios to strength clubs — different industries, one standard: a site that feels considered, loads fast and makes the next step feel natural.
Ember & Oat
Specialty coffee · Café site
Soft Focus Studio
Creative agency · Portfolio
Wilder & Stem
Florist · Shop & weddings
Bright & Sons Electrical
Electricians · Trade site
Northside Strength
Fitness club · Gym site
Milkweed Coffee House
Neighbourhood café · Menu & events
Oakline Joinery
Carpenters & joiners · Workshop site
The Quiet Room
Yoga & pilates · Class booking
Halden & Co.
Private wealth · Brand site
Ashby Reeve
Architecture · Portfolio
Riverside Guild
Hospitality · Booking experience
Cornhill Partners
Professional services · Lead site
Meridian Capital
Investment · Corporate site
Thames & Field
Events · Venue site
Third Rail Coffee
Coffee roastery · Shop & subscriptions
Meadow Lane Flowers
Florist · Subscription site
Vantage Chambers
Legal · Chambers site
Petal & Post
Letterbox flowers · Ecommerce
Common Room
Creative agency · Studio site
Kiln Coffee Bar
Coffee bar · Brand site
Vertica Group
Property · Development site
Fieldwork
Creative agency · Brand site
Anatomy of a MinyMagic site
Every page earns its place.
We do not ship a template with your logo on it. Each project is assembled from the same six disciplines, tuned to the business behind it.
A visual system, not a mood board
Type, colour, imagery and spacing working together, so every new page feels like it was always there.
Pictures with a job
Real places, real people, real work. Images that build belief instead of filling space.
A journey, not a sitemap
Pages arranged around the questions buyers ask, with proof placed exactly where doubt appears.
Fast by default
Optimised images, minimal scripts and clean markup. Speed is part of the brand experience.
Alive after launch
Updates, new work and seasonal changes handled by the studio, so the site never goes stale.
Who we build for
Serious businesses, in every sense.
If your reputation matters more than your follower count, you are our kind of client.
- Financial & professional services
- Architecture & design studios
- Property & development
- Hospitality & members' clubs
- Health & private practice
- Culture & education
Your turn
What should your front door say about you?
Bring us the business you are building. We will show you the site that helps you get there.